Automotive sales training · Orange County, CA
Sales Training That Sticks — On Your Floor, Not Just in a Classroom.
Grow Sales Training coaches dealership sales teams inside their own stores, twice a week, until The LCG Way becomes how your people sell. More closed deals, stronger CSI, more gross per car.
4
Companies where Lambo was the #1 producer
10+
Years in high-ticket sales
3
Markets sold in: Texas, the Carolinas, California
Three ways to work with Lambo
Pick your level
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Onsite Dealership Training
The Double-Exposure program: Lambo is in your store twice a week. One classroom session to teach the system, one live session on the floor to make it stick. Programs run 2 to 12 weeks.
Book a free strategy call -
The LCG Way (Book)
The complete sales system in one book: mindset, rapport, the D.A.C. Method, explaining value, trial closes and the full LCG Closing Framework. Paperback and Kindle.
See what is inside the book -
The LCG Standard (Mastermind)
Live coaching on Zoom every Monday and Wednesday, 9:00 to 9:30 AM Pacific. Bring your stuck deals and toughest objections. Every session is recorded. $49/month.
Join The LCG Standard
How it works
From first call to a trained floor
- 01
Free 15-minute strategy call
We talk about your store, your team and your numbers. You get straight answers, including what a program would cost.
- 02
Free 30-minute live session
Lambo comes to your floor and trains your team live, so you see exactly how it works before you commit to anything.
- 03
Double-Exposure training starts
Twice-a-week, in-store training plus a weekly leadership Zoom and a GM scorecard to track progress in real numbers.
Why most sales training fails
One-day seminars fade by Friday.
A trainer flies in, the team gets fired up, and by the weekend everyone is back to old habits. It is not the people. Nobody reinforces the training on the floor, so it never becomes the standard.
The fix: Double-Exposure
Lambo is in your store twice a week. Each week your team learns one module of a 12-module sales system in the classroom, then runs it live on the floor with Lambo right there. Your managers get a weekly leadership Zoom so the system keeps running after the program ends.
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Session 1: Classroom
1 hour to learn the module.
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Session 2: Live on the floor
1.5 hours of real-time reinforcement with real customers.
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Management built in
Weekly leadership Zoom and a GM scorecard.
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Certification
Your team graduates LCG Way certified.
What you are training for
- Higher closing rates
- Stronger CSI scores
- More gross profit per deal
The book
The LCG Way
#1 System for Top-Tier Sales Performance
The LCG Way is a sales training book by Lambo Borgardt that turns more than a decade of #1-producer results into one step-by-step system. Green peas get a roadmap to their first big commission check. Pros get advanced closing tactics. Managers get a blueprint that is easy to train.
Rated 5.0 out of 5 by readers on Amazon
#1
producer at 4 companies
Meet your trainer
Lambo Borgardt
Lambo Borgardt is the founder of Grow Sales Training and a veteran. In more than 10 years of high-ticket sales he was the #1 producer at four different companies, selling in Texas, the Carolinas and California.
He has been a General Sales Manager and an F&I manager at a high-volume dealership, ran South Carolina for a top-ten national homebuilder, and in 2025 trained U.S. Army recruiting teams. He holds an MBA in Finance from Texas A&M University–Central Texas.
More about Lambo BorgardtReal reviews
Real reviews. Real reps.
From Google reviews of Grow Sales Training and Amazon reviews of The LCG Way.
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“The LCG Way is the only way”
I've spent my career in automotive retail, overseeing dealerships across multiple brands… What sets it apart is that it's a system, not a collection of motivational quotes… I bought five copies to put in the hands of the people I work with, and I'd recommend every dealer principal, GM, and desk manager do the same… Five stars, without hesitation.
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“Aside from what Lambo does as a sales coach, he’s a great person! LCG is the way if you want to step up your skills. He helped me 1 on 1 knocking on doors. Getting my sales pitch and how to prospect. Thank you Lambo! God Bless”
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“Never seen anything like it. Great sales training tool!”
Best sales training book I’ve ever seen. Breaks everything down in simple terms and has instructions for every concept. Great customer loyalty strategies. I got copies for our entire team.
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“If there is one man I can count on to help me put my head on straight,Focus my mind on the goal and keep my eye on the prize it’s Lambo! Whenever I need advice and have spoke with him about persevering through the obstacles that life throws at us, He’s always been more than positive to keep a healthy attitude no matter the circumstances, This is real talk! Real life stuff! Real experiences! If you want to operate at the highest level you need to be around people that do and he for sure is my goto when I’m hungry for more success and need a positive turn in my life! Keep it the LCG way and don’t stray away!!!”
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“Easy to read and practical!”
The LCG Way by Lambo Borgardt is a clear, practical, and motivating book that’s easy to understand and apply… Sales leaders should heavily consider ordering LCG Way for their entire sales force!… I’m a better salesman because of it!
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“Lambert is a one of a kind individual! If your looking for motivation, inspiration or knowledge he is your man! Hell of a mentor to myself I can rely on him anytime im in need of help! My Leadership and life is changing daily because of him!”
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“Proud to See Years of Experience Turned Into Something Powerful”
This isn’t sales theory—it comes from actually doing the work, building relationships, leading people, and producing results… It’s about more than selling—it’s about mindset, discipline, consistency, and becoming someone people trust and want to do business with.
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“Lambo is motivating and inspiring best of all he gets the job done !”
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“Great Book”
Top notch, lot of energy!!!!
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“A must read for anyone who wants to master the art of sales.”
If you’re ready to transform the way you sell, this book is a no-nonsense guide packed with practical moves and mindset shifts. A must-read for anyone serious about mastering the art of sales.
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“Hands down the best out there!!!”
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“Must have for any sales professional!”
Excellent book full of practical selling advice. Highly recommend this book for any sales professional wanting to grow their knowledge and skills.
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“Knowledgeable, excellent, brings the fire! 🔥 🔥🔥🔥”
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“It’s all facts 100% real life experiences”
It’s all facts 100% real life experiences.
FAQ
Questions, answered straight
What is Grow Sales Training?
Grow Sales Training is a veteran-owned automotive sales training company based in Orange County, California, founded by Lambo Borgardt. We train dealership sales teams on their own floor, twice a week, using The LCG Way, a 12-module sales system.
What is Double-Exposure sales training?
Double-Exposure is live, in-store training delivered twice a week. One session teaches a module from the 12-module system in the classroom. The second session reinforces it live on the sales floor, so the skill becomes the standard instead of fading after a seminar.
What happens on the free 15-minute strategy call?
We answer your questions about your store and team, and if it is a fit we set up a free 30-minute live session on your floor so you can see the training before you decide anything.
How much does dealership sales training cost?
Pricing depends on your store size and how long the program runs (2 to 12 weeks). The free strategy call is where you get a straight number, with no guessing.
Do you train sales managers too, or only salespeople?
Both. Leadership gets a weekly 30-minute Zoom and a GM scorecard, and the program ends with full management integration so the system keeps running after training is over.
Where do you offer automotive sales training?
Grow Sales Training is based in Orange County, California and travels to dealerships. Book a strategy call and tell us where your store is.
Is this only for car dealerships?
The system was built on the automotive floor, but the same principles work for any high-ticket sales team. The free strategy call is the fastest way to find out if it fits your business.
What results should a dealership expect?
The program is built to raise closing rates, strengthen CSI scores and increase gross profit per deal. Progress is tracked every week on a GM scorecard so you see real numbers, not promises.
Book Your Free 15-Minute Strategy Call
Tell us about your store and your team. If it is a fit, we set up a free 30-minute live session on your floor so you can see the training before you spend a dollar.