The book
The LCG Way by Lambo Borgardt
The sales system that made Lambo the #1 producer at four companies, in one book you can read in a weekend and use on Monday.
The LCG Way is a sales training book by Lambo Borgardt that teaches a complete, step-by-step selling system: mindset, rapport, the D.A.C. Method, explaining value, trial closes and the LCG Closing Framework. It is written for new reps, seasoned pros and sales managers.
- Pages
- 189
- Formats
- Paperback · Kindle
- ISBN-13
- 979-8333551115
What you will learn
A full system, not a pep talk
Each part builds on the last, so you know exactly what to say and do at every step of the sale.
- 01
The LCG Closing Framework
Get past the excuses and learn proven closes that work in the real world, in a framework you can run step by step.
- 02
The D.A.C. Method
Find the D.A.C. on every deal: the buyer’s Desired Outcome, their Authority to say yes, and the Capital to buy now.
- 03
The Three Questions
What is the buyer’s desired outcome? Can they say yes? Can they buy now? Answer these three and you know where the deal stands.
- 04
Trial Closes and the Ask
Check the buyer’s temperature in real time, then ask for the sale with a simple three-step process that makes “yes” the natural next step.
- 05
The 5 Steps to Explaining Value
Explain massive value through powerful demos and stories that sell, so price stops being the whole conversation.
- 06
The 4 Salesperson Levels
Order Taker → Average → Pro → Elite. Find out where you are today and what it takes to reach the top.
The 4 salesperson levels
- Order Taker
- Average
- Pro
- Elite
Who it is for
Every seat on the sales floor
-
New salespeople
A step-by-step roadmap from your first customer to your first big commission check.
-
Seasoned pros
Advanced closing and negotiation tactics to sharpen what you already do well.
-
Managers and GMs
An easy-to-train blueprint so the whole team speaks the same language and runs the same process.
About the author
Written by someone who still sells
Lambo Borgardt has 10+ years in high-ticket sales and was the #1 producer at four different companies across Texas, the Carolinas and California. He is a former General Sales Manager and F&I manager, the founder of Grow Sales Training, and the host of The LCG Standard mastermind.
Read Lambo’s full storyAmazon reviews
What readers say
Reviews of The LCG Way from readers on Amazon. Rated 5.0 out of 5.
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“The LCG Way is the only way”
I've spent my career in automotive retail, overseeing dealerships across multiple brands… What sets it apart is that it's a system, not a collection of motivational quotes… I bought five copies to put in the hands of the people I work with, and I'd recommend every dealer principal, GM, and desk manager do the same… Five stars, without hesitation.
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“Never seen anything like it. Great sales training tool!”
Best sales training book I’ve ever seen. Breaks everything down in simple terms and has instructions for every concept. Great customer loyalty strategies. I got copies for our entire team.
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“Easy to read and practical!”
The LCG Way by Lambo Borgardt is a clear, practical, and motivating book that’s easy to understand and apply… Sales leaders should heavily consider ordering LCG Way for their entire sales force!… I’m a better salesman because of it!
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“Proud to See Years of Experience Turned Into Something Powerful”
This isn’t sales theory—it comes from actually doing the work, building relationships, leading people, and producing results… It’s about more than selling—it’s about mindset, discipline, consistency, and becoming someone people trust and want to do business with.
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“Great Book”
Top notch, lot of energy!!!!
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“A must read for anyone who wants to master the art of sales.”
If you’re ready to transform the way you sell, this book is a no-nonsense guide packed with practical moves and mindset shifts. A must-read for anyone serious about mastering the art of sales.
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“Must have for any sales professional!”
Excellent book full of practical selling advice. Highly recommend this book for any sales professional wanting to grow their knowledge and skills.
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“It’s all facts 100% real life experiences”
It’s all facts 100% real life experiences.
FAQ
Book questions
What is The LCG Way book about?
The LCG Way is a sales training book by Lambo Borgardt that lays out one complete selling system: mindset, rapport, the D.A.C. Method, explaining value, trial closes and the LCG Closing Framework.
Where can I buy The LCG Way?
The LCG Way is sold on Amazon in paperback and Kindle editions. The paperback ISBN is 979-8333551115.
Is The LCG Way only for car salespeople?
No. It was built on the automotive sales floor, but the system works for anyone selling high-ticket products face to face, from new reps to sales managers.
Can I buy The LCG Way in bulk for my sales team?
Yes. Book a free 15-minute strategy call and ask about bulk orders for your dealership or sales team.
How long is The LCG Way?
The paperback is 189 pages, written to be read quickly and used right away on the floor.
Get The LCG Way today
Read it this weekend. Run it on the floor Monday.
Want this system running on your floor? The LCG Way is the backbone of our onsite Double-Exposure training for dealerships.
Book a Free 15-Minute Call